01 Jun 2023
Special edition versions of three Lazer helmets get a Tour de France and Maillot Jaune inspired make-over.
Le Tour de France – Once a local cycling event created to promote a French newspaper, now the most watched sport event, with 10-12 million spectators on-site and more than two billion others tuning in around the world. It’s a grueling competition where the best cyclists give it their all on their bikes in a battle for those infamous leader’s jerseys.
Lazer’s long-standing presence on the heads of cyclists at the Tour de France is a big part of Lazer’s history, with the losses, learnings, and successes to show for it. As of 2023, Lazer is a proud official merchandise partner of Tour de France making it possible to introduce three new special edition helmets inspired by La Grande Boucle.
The Tour de France is not just for professional athletes. The chance to witness a piece of cycling history makes passionate hearts beat wildly and inspires a whole range of riders at all levels, be it serious racers, casual cyclists or even kids taking to two wheels for the first time.
With this in mind, Lazer’s special edition Tour de France and Maillot Jaune collection fits all with a passion for cycling no matter the level. A collection created to unite fans in shared appreciation of the sport and inspire all to get on a bike in safety. After all, even the ones in the design-inspired leader’s jerseys started with a single pedal stroke.
Let’s get this show on the road!
Tempo KinetiCore, a comfortable entry-level helmet built for the recreational cyclist, gets a Tour de France make-over.
The Tour de France edition plays with a mix of gloss and matte black coating to create a subtle but unique design. Topped off by the world-famous Tour de France logo, created by French designer Guenoun.
And, what would the Tour be without the winner’s jerseys?
Midway through the 1919 race, organizers made the decision to make the race leaders more visible resulting in the infamous yellow, green and polka dot jerseys that get a place on the rear of the helmet.
Nutz KinetiCore, a protective and comfortable helmet for little ones graduating to first pedal bikes, is joining the Tour de France peloton.
The Tour de France edition helmet gets a graphic update made up of a Tour de France logo on top and an animated peloton wearing green, yellow and polka dots jerseys.
With this design even the youngest riders can get the feeling of riding in the peloton.
The 2023 Maillot Jaune helmet
The Maillot Jaune brand brings cyclists together around shared ambitions: elegant products, a passion for excellence and a subtle tribute to the history of the Tour de France. Tonic KinetiCore fits these ambitions by blending style and performance for cyclists of all levels. That’s why Tonic KinetiCore has been awarded the Maillot Jaune a.k.a. Yellow Jersey by getting a new design.
The Maillot Jaune edition is an elegant black helmet … with a dash of yellow, of course. It features the Maillot Jaune logo, that can be interpreted as a bird’s eye view of a cyclist or an athlete with their arms raised in victory, on the side of the helmet and repeats the brand name on the top of the helmet.
In short, it has everything you need to channel the legendary spirit of the Tour and to be the legend of your own ride, whatever your level, whatever your goals.
Join the peloton and get yours at your local Lazer dealer or on the Tour de France’s official website, or in the Official Tour de France stores.
Ingenuity Built-In. Not Added On.
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