Lazer’s Recycling Project: Give Your Helmet a Second Life

Every helmet has a purpose. It protects you when you need it most, and once it has absorbed an impact or reached the end of its lifespan, it can no longer keep you safe. But that doesn’t mean its materials lose their value. For years, most helmets ended up as waste because their tightly fused layers made recycling nearly impossible. Valuable resources were lost, and the story of each helmet ended too soon.

At Lazer, we believe that thinking ahead means taking responsibility for what happens after a product’s final ride. That belief is the foundation of our recycling project, part of our wider Think Ahead movement and the Cycle Recycled pillar.

Our goal is simple: make it easy for riders to return their old helmets and ensure those materials become part of something new. 

Why are we doing this

Helmets are built to protect, not to last forever. Once they have done their job, they often sit unused in garages or end up in landfills. Yet the foam, plastics, shells, straps and buckles inside them can all be transformed into useful raw materials if they are separated correctly.

Our end goal is closing that loop. By recycling helmets, we reduce waste, conserve resources and help build a more sustainable future for cycling. It is a small action for each rider, but a meaningful shift for the industry. 

How the process works

Everyone can bring any old helmet to any AS Adventure store in Belgium.

The helmets are collected and transported to a central facility. Here materials are separated and a new patented* Lazer technique make it possible to release the inner layer from the outer shell.

Afterwards each component is reduced back to its raw form. These materials are reused in new applications such as insulation, packaging or potentially even future helmets.

This patented* process is what makes true helmet recycling possible. It allows us to recover materials that were previously glued together, giving them a second life instead of sending them to waste.

Take a look at the full process here:

Think ahead

This launch marks the beginning of a long-term commitment. Throughout the year, we will expand awareness and integrate the project into stores and events. Together with our partners we will look how to further evolve this process on a larger scale. 

Our ambition is clear: turn yesterday’s protection into tomorrow’s resources and make helmet recycling a natural part of the cycling journey.

Bring your old helmet

Recycling your helmet takes only a moment, but it helps create a circular future for cycling. Bring your old helmet to a pick-up point and we will take care of the rest. 

Special thanks to our partners:

An outdoor specialist dedicated to reducing environmental impact, supports the collection of helmets ahead of their recycling journey.

One of Europe’s leading innovators in expanded polystyrene is a key partner in this project, ensuring EPS is recycled and re-introduced into new applications, including material used for future Lazer helmets. 

Trinseo, a global materials company known for its broad portfolio of plastics and polycarbonate is a key partner in this project by enabling the recycling of PC shells.

Werkhuizen MIN is a long‑established maatwerkbedrijf that provides assembly, and other relevant work while offering meaningful employment to people with a distance to the labour market. They are a key partner in this project by de‑assembling helmets so every component is ready for recycling.