We're building a wind tunnel!

Written by Chris Smith | 17 May 2013

From Bike Radar:

The Bike Valley group is based in Paal-Beringen and members include Ridley, helmet specialists Lazer, clothing manufacturers BioRacer, coaching company EnergyLab, and Flanders Drive, who help develop low carbon vehicles. The consortium were told yesterday that that Flanders regional government had awarded them the cash to help develop the facility.

Cutting edge helmet development and design from Lazer Sport!

Optum Pro Cycling at Tour of California!

Written by Chris Smith | 16 May 2013

Lazer supported Optum Professional Cycling Team is having a fantastic Tour of California! Check out images from the race on their website here!

Spotlight: Lazer Vision Optics Lens Technology

Written by Chris Smith | 15 May 2013

Different riding conditions require different lenses. Bright sunny days, overcast clouds, riding at dusk or in the dark, each condition required that a different lens be used.

Lazer Vision Optics Eyewear offers models that accept different lenses and it's possible to change out the lenses on our glasses in just seconds.

But what if you are going to be riding in a variety of conditions during the same ride? Do you really want to carry different lenses with you while you ride and stop to switch out lenses?

At Lazer we have solved these problems by offering Photochromic Lens Technology with eyewear that will actually adjust automatically to changing light conditions allowing a single lens to be used throughout your ride!

We offer two different lenses in our Photochromic Technology.

The first is the Crystal Photochromic lens. To be used in most riding circumstances, the Crystal Photochromic lens allows a maximum of 75% light transmission to the eyes in the darkest conditions to a minimum of 25% light transmission to the eyes in the brightest conditions. The Crystal Photochromic lens would be your best choice for all around riding conditions.

For more extreme riding conditions we offer the Melanin Photochromic lens. The Melanin lens allows a maximum of 31% light transmission to the eyes down to just 12% of light transmission in the brightest conditions. The Melanin lens is also injected with synthetic melanin, developed with BNL Eurolenses, and provides an SPF 140 sun protection to the area of the face covered by the lens! The Melanin lens also filter blue light to help eliminate optical blurring and haziness.

Lazer Vision also offers Panorama Lens Technology with optics by Carl Zeiss Vision. Panorama lenses enhance and widen the field of clear vision by 20% to provide you with a sharper, clearer view as your eye moves from the center of the lens to the outer edge.

Lazer Vision Optics, technology used to make your next ride better!

Check out our entire line of eyewear on our website here!

Madison To Distribute Lazer Helmets And Eyewear!

Written by Chris Smith | 14 May 2013

Lazer has a new distributor for the United Kingdom, Madison! From their press release earlier today:

Madison is delighted to announce that after a period of positive discussion, Belgian helmets specialists Lazer, are now to be distributed exclusively in the UK and Ireland via Madison.

As the UK’s leading distributor of cycling parts and accessories, Madison are perfectly placed to bring the Lazer brand to the forefront of the UK marketplace. We look forward to working closely with Lazer with what will no doubt prove to be a fruitful partnership.

"Madison has an unrivalled track record in successfully marketing and selling helmets and is responsible for placing several million units over the years we have been active in this category. With all our experience and the considerable resources at our disposable our simple objective is to make Lazer the number one helmet brand in the UK and Irish markets. Lazer is a high quality progressive business with a long term outlook, fun to work with and above all else, they are driving helmet design forward through investment and innovation - a brand with a great heritage and an exciting future." Dominic Langan, Madison CEO.

“We are very pleased to secure a new partnership with Madison. Madison is a strong distributor in the UK with a long history of success. Lazer, founded in 1919, is the most experienced helmet manufacturer in the business. With our Wasp aerodynamic helmet and our Magneto eyewear as examples, Lazer is at the forefront of product innovation in both cycling and snow helmets as well as vision products. The combination of Madison and Lazer is guaranteed to be a formula for continued growth in the UK. The gloves are off and the helmets are on. We are going for pole position in the UK!" Sean Van Waes, Lazer CEO.

Lazer will also be supporting the Madison Genesis Cycling Team. Check out the custom Lazer Helium helmet that they will be debuting tonight at the Pearl Izumi Tour Series!

We are looking forward to the future with our new partner in the UK!